Stop doing shit you hate. This seems like a ridiculous thing to say, but people sabotage their success by doing tasks they should either kill or outsource. I’ve done it myself. Let’s stop being masochists, OK? Fantastic!
Doing shit you hate is costing you money and making you miserable.
Don’t settle. Don’t stay in a bad marriage. Don’t keep a soul-sucking job. Don’t keep friends who screw you over. And don’t hurt your business by settling for doing work that you hate.
Believe me, I get it. I’ve settled plenty. Too much, in fact. It’s oddly tempting. It’s easier to keep doing shit you hate than it is to be disruptive. So. Much. Easier. You just keep on keeping on. But it’s worth it.
The end result is more time, more money and more damn joy. I mean, we could all use a little more joy.
You didn’t take all the risks involved in running your own business to be miserable, right? You can get a job, have a steady paycheck, get on group health insurance, etc. etc. etc. and be miserable. You don’t need your own business for that.
That’s not why you started your own business.
And please, never forget. Whatever title you use as the boss of your business, you ARE the boss. Act like it.
Stop working IN your business. Start working ON your business.
Does that mean every task you ever perform will flood your soul with joy and fulfillment? Of course not. We run businesses. We don’t get a lot of sleep. We bust our asses. We hustle.
It’s HARD WORK and it isn’t for everyone. So yes, you’ll have to do occasional shit you hate but it should be the exception, not the rule.
And sure, there is stuff you love to do that’s a time suck, too.
*stops writing this and fucks around on Facebook for three hours*
But… there are distinct advantages to working on tasks you love: you’re happier, you do the work faster and you do better quality work. Your money-making potential goes up because you’re at optimal performance.
How to figure out what you hate in two simple steps:
- For at least a couple days, keep notes of the tasks you do. If a tasks gets you all fired up, put a smiley face next to it. If it doesn’t, put a sad face. If you have a task that you keep putting off, sad face. You get the idea.
- After you’ve collected enough happy face/sad face data, look. Anything with a sad face you should outsource or kill.
Don’t just say you can’t do it. The list of things you really can’t outsource or kill is much shorter than you think. Don’t tell me it’s about money. You’re losing money wasting time. You could fill that time with higher paying/higher return-on-investment tasks that you love.
You CAN kill things. You can pull together a tiny budget for outsourcing. The more time you free up, the more you can make money at a much higher rate. You’re buying yourself time to get more income. Don’t let yourself off the hook.
So great. You know what you hate. Now, let’s decide what to do with that pile of shit.
- First, ask yourself if it has to be done to accomplish your goals. If it’s a no, then just stop doing it. Whew. Isn’t that a relief? If it’s yes, read on…
- Figure out what your hourly rate is, if you haven’t already. Are you doing work you could pay a teenager $10 an hour to perform? Then you’re costing yourself the difference between your rate and that $10. So…. pay a teenager $10 to do it. Done.
- It’s what I call “drunk monkey” tasks. If a drunk monkey could do it, you’re working way under your pay grade if YOU are doing it. Pay someone else to do it.
- You suck at it. If you suck at it, it will take you ten times longer to do it than someone who loves it and is good at it.
- You hate it. It fills you with dread. It’s been rewritten on new to do lists for days. You come to it and start doing one of those time sucks you love just to avoid it.
It’s OK to start slowly: one task first, then another. But give yourself a deadline to stop doing shit you hate. Declare it in our Gonzo CEOs group that you can join here, and be held accountable.
Here’s a little music to get you going: The Doors – The WASP (Texas Radio and the Big Beat).